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ARY News - Digital News Platform
Reimagining Pakistan's most-watched news channel for the digital age
- •Delivered a modern, trustworthy on air visual identity for the channel
- •Increased clarity of breaking news updates through a refined ticker system
- •Unified broadcast visuals with ARY's digital brand presence
- •Reinforced ARY's brand presence digitally
- •Unified broadcast visuals with ARY's digital brand presence
Research & Insights
Analyzed BBC, Al Jazeera, and CNN's digital strategies, as well as user habits for Pakistani news consumption.
Key Findings:
- •Pakistani users check news sites multiple times per day, especially for politics and sports
- •Found that inconsistent lower thirds and cluttered tickers reduced readability and diluted brand authority.
- •Existing designs overloaded users with ads and dense typography
Design Approach
- •Breaking News First – Persistent ticker and "flash" section for urgent updates
- •Live Event Templates – Designed scalable motion templates for political coverage, sports, and special reports
- •Brand Consistency – Unified on-air visuals with ARY's digital presence for a cohesive multi platform identity
- •Typography for Speed – Selected typefaces optimized for TV readability under fast motion and varied lighting conditions.
Overview
ARY News is one of Pakistan's most-watched news channels. I redesigned their on-air visual system from breaking news tickers to headline animations bringing clarity, speed, and modern brand consistency to millions of daily viewers.
Impact
The new broadcast identity elevated ARY's on air presence to match global standards, helping retain viewer attention and reinforcing the channel's authority in a competitive news landscape.